Google on Thursday pulled the veil off its latest flagship Smartphone, the Nexus 5, which comes packed with high-end specifications and Android 4.4, or KitKat. The next important news is the confirmation that the phone will be broadly available in carrier stores across the nation.
The Nexus 5 will be sold through Sprint and T-Mobile, with only Verizon Wireless opting out of carrying the device. Google confirmed that AT&T won’t be selling the Nexus 5, but it will be able to run on its network.
Having a broader distribution is pivotal at a time when the entire big flagship smartphones, from the iPhone 5S to the Galaxy S4, are sold on every carrier in the nation. The industry is adopting a new strategy by shifting to exclusive carriers with nearly every player pushing a universal device with multiple partners.
The Nexus 5 multi-carrier push is linear in comparison from the launch of the Nexus One, which was Google’s first attempt to get into the phone business. It was sold through its own store, which eventually shut down because of complaints of poor customer service. Subsequent Nexus phones had one or two carrier partners, but little carrier support.
The Nexus 5 is an attempt to break the earlier carrier trend by offering a nearly universal single device able to run on all bands supported by the big three carriers. It will sell for the attractive unsubsidized price of $349, which comes with 16 gigabytes, and $399 for the 32GB version. It is available today unlocked in 10 countries through Google Play.