Recent reports have revealed that Apple’s recently released iPhone 5s is outselling the simultaneously released iPhone 5c by three to one in Britain since its release there.
This clearly depicts that the popularity of the iPhone 5s exceeds the demand of its cheaper cousin iPhone 5c outright, with three times as many people opting for the high-end model. These figures have been reported by Katnar Worldpanel ComTech.
However, this does not mean that the iPhone 5c is not bearing any fruits. The iPhone 5c has been liked by a broader set of audience and people who have never tried Apple are buying it for the first time.
The lower income households in US are behind the biggest demand for the iPhone 5c and almost 42 percent of the iPhone 5c users earn less than $49,000 a year compared to a mere 21 percent for iPhone 5s. The report also revealed that the iPhone 5c users also tend to be slightly older as compared to the 5s users.
Dominic Sunnbo, strategic insight director at Kantar Worldpanel ComTech said that this is an amazing news for Apple as this wider appeal is causing significant switching from competitors.
The report also states that almost half of the iPhone 5c owners have switched from other brands, especially Samsung and LG. Even with such high sales, Kantar has reported that Apple has not seen the same boost in sales as the time when the iPhone 5 was released in 2012.
Smartphone sales in Great Britain was noted to be 68% in October, with 86% of sales happening in the previous three months.