Airbus and Boeing at the 2013 Dubai Air Show

US based Boeing Co. emerged as a clear winner on the first day of the Dubai Air show, netting $100 billion in orders that showcased the spending power and aggressive growth efforts of the Middle East’s Gulf Arab carriers.

The US giant took around 342 orders whereas its European rival Airbus took only 142 orders worth some $40 billion. Order for 150 of Boeing’s new 777 mini-jumbos, in a $76bn deal was placed by Dubai based Emirates airline.

Emirates has also ordered 50 Airbus A380s in a deal worth $23bn. And to draw the focus of airlines, the European rival has launched a campaign for a minimum standard seat width of 18 inches on long trips.

Etihad Airways has made a deal valued at $19bn with the European company announcing a firm order for 87 Airbus aircraft including 50 A350 XWBs, 36 A320neo aircraft and one A330-200F as part of its fleet modernization strategy and have also included options for 30 more planes.

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Order for 109 of Boeing Co. manufactured new 777, from Etihad Airways, Qatar Airways and Lufthansa has brought its sales total to $95bn.

The five day aviation trade show’s site, at the new Dubai World Central airport’s grounds, further reflects the Gulf Arab regions own fast growth in the aviation industry as the buyers were largely limited to the Middle East.

The Dubai Airshow shows the increasing roles of the Gulf carriers Etihad, Emirates, FlyDubai and Qatar Airways as they contest for routes and acute stopover traffic concerning Asia and Europe and the Americas.

Dubai is also hoping that the new airport will be the most visited transit hub, linking European and Asian travelers.